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Eric Egerton

creative direction - motion branding - video strategy
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Unified-CXM

Creative Director. Writer.

Client: Sprinklr

Sprinklr’s Unified Customer Experience Management platform is here to bring order to the point solution chaos.

The Sprinklr Platform

Sprinklr Community

Creative Director. Writer. Producer.

Client: Sprinklr

Launch of Sprinklr’s Community for practitioners to connect and share tips and form bonds.

Sprinklr Community

Launch of the Sprinklr Community page for practitioners of the Sprinklr platform. Work can be tough, do it together with those who get it.

Chaos to Connected

Creative Director

Client: Sprinklr

The modern office can be a battlefield. Sprinklr helps bring the peace.

Chaos to Connected

The Sprinklr Way

Creative Director - Producer

Client: Sprinklr

The origin story is a powerful trope in the startup world. A story of inspiration and perspiration that anyone who has ever tried to start something can relate to. We partnered with out agency VML and the director Chusy to produce this video on the history of Sprinklr. I conceived of the film and worked through the structure and other logistics in bringing a project with so many participants together. Was a pleasure to be on the production side with such competent and artful collaborators.

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Pegs

Creative Director - Producer - Writer

Client: Sprinklr

Telling the story of how a company can lose its way when it grows and then reclaim that connection with the help of Sprinklr’s social platform. This project was a collaboration across the whole marketing department and executive team, as well as our agency partner, Mechanica.

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Manifesto

Creative Director

Client: Sprinklr

The manifesto is the tent pole of a company’s brand and mission. For Sprinklr’s public offering we created this video to bring that mission to life.

Manifesto

Sprinklr Manifesto
Creative Director

Client: Sprinklr

The manifesto is the tent pole of a company’s brand and mission. For Sprinklr’s public offering we created this video to bring that mission to life.

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Digital Transformation Summit

Director - Director of Photography

Client: Sprinklr

Sprinklr’s first customer summit was held in Nashville which really lended itself to the energetic atmosphere and great footage. Over the course of 2 days I directed a crew which covered the event and produce some quick turnaround highlights which we edited overnight and played the following morning. The whole event was a huge success which highlighted much of the content that I and the marketing team had been working on for the bulk of the last 2 quarters.

Digital Transformation Summit - Recap
Digital Transformation Summit - Opening

Phillips Lighting

Director - Editor - DP

Client: Sprinklr

The Phillips Lighting campus in Eindhoven was, as you would imagine from a company like Phillips, beautifully designed and innovative. From the giant hue shifting light sculpture that mirrors the rising and setting of the sun, to the super precise light measuring chamber, I felt spoiled for choice when it came to b-roll.

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Shell

Director - DP - Editor

Shell’s HQ overlooks the London Eye making it the perfect setting for our client story showcasing their social listening and engagement strategy.

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DCFTS

Creative Director - Writer

Client: Sprinklr

The Digital Customer First Transformation System - long name, big impact.

DCFTS

Creative Director - Writer

Client: Sprinklr

Coke/BET

Director of Photography

Client: Coke/BET

Production Company: Brand New School

Really cool stop motion style shoot done all around Brooklyn to promote the Community Uplift contest that Coke was running with BET. Had a great crew and perfect weather which made the shoot a lot of fun to work on.

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Shopzilla

Director of Photography

Client: Shopzilla

Such a fun project to build and light this set. There is a lot of hidden wiring and dimmers under that table! Stop motion is super time consuming but can be so so rewarding. Especially when the fish are voiced by Vincent Gallo and Brad Garrett!

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Back to All the things
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1
Unified-CXM
Sprinklr Community
1
Community
Screenshot 2025-11-20 at 5.06.15 PM.png
1
Chaos to Connected
4
The Sprinklr Way
5
Pegs
Manifesto
3
Manifesto
Digital Transformation Summit - Recap
2
Digital Transformation Summit
5
Phillips Lighting
5
Shell
DCFTS
1
DCFTS
4
Coke/BET
3
Shopzilla

Let’s talk - eric.mark.egerton@gmail.com